isabella wesson
Welcome to my portfolio! I am a creative and analytical student searching for professional opportunities in strategic marketing and sales – if any of my work speaks to you, please refer to my “Contact” page.
JOURNALISM ✦ ADVERTISING DESIGN ✦ Web Development ✦ Digital Marketing ✦
JOURNALISM ✦ ADVERTISING DESIGN ✦ Web Development ✦ Digital Marketing ✦
JOURNALISM ✦ ADVERTISING DESIGN ✦ Web Development ✦ Digital Marketing ✦
about me
A passionate and innovative student with a dynamic background in Advertising and Business, currently pursuing my degree at the University of Georgia with an anticipated graduation in Fall 2025. Committed to continuous learning, I am concurrently obtaining certificates in New Media and Personal and Organizational Leadership to enhance my capabilities. With a foundation built on hands-on professional experiences, leadership roles in student publications and societies spanning four years, and an autonomous skillset, I bring a unique blend of creativity and strategic thinking to the table. I thrive in collaborative environments, leveraging my analytical skills and proactive approach to drive impactful results
RESUME
Education
University of Georgia Grady College of Journalism & Mass Communication – Athens, GA
GPA: 3.90/4.00 | Expected 2025
Major: Advertising | Minor: General Business | Certificates: New Media, Personal and Organizational Leadership
Honors & Awards:
- Presidential Scholar: Awarded to students who achieved a 4.0 during an academic semester
- Dean’s List: Given to students who have maintained a cumulative grade point average of a 3.5 or above
Professional experience
The Red and Black – Athens, GA
Creative Agency Intern | Jan – May 2024
- Client prospecting, lead generation, and account management; carried out over 1000 cold calls to secure agency clients
- Outlined service proposals for initial idea-generation interviews with prospective creative agency clients
- Designed digital advertisements and rebranding for client campaigns, websites, and social media using Adobe Photoshop, InDesign, and Canva under swift client deadlines varying from 2 to 6 weeks’ notice
- Maintained a positive company brand image by creating 6+ pieces of content to post in Instagram and LinkedIn per week
The Vermilion House – Singapore
Advertising Assistant | Jun – Aug 2023
- Strategized marketing campaigns and designed advertisements for the launch of TVH’s new restaurant branch
- Liaison for influencers, VIP guests, and management by orchestrating media tastings for over 20 guests within 3 months
- Spearheaded presence on food delivery services, expanding sales to 284,000 prospects in the Central Business District
Front of House | Jun – Aug 2023
- Maintained seamless day-to-day restaurant operations, emphasizing exemplary customer service as the Front of House representative for TVH’s new branch receiving over 40 positive customer service reviews
- Demonstrated a strong familiarity with over 120+ different wines offered to effectively upsell wine pairings and inform patrons of the restaurant’s partnership with Italian wine distributors
Expat Living – Singapore
Marketing and Editorial Intern | Sep – Nov 2021
- Cleaned and reorganized over 15,000 subscribers’ data using Salesforce
- Analyzed social media posts to produce competitive analysis reports, outreach success and target audience retention
- Updated over 15 outdated lifestyle articles to reflect current trends
- Published a lifestyle article regarding tourist activities in Singapore reaching upwards of 100,000 viewers
leadership & involvement
Advertising Club, American Advertising Federation, UGA Chapter
VP of Membership & Recruitment, Content Committee | August 2022 – Present
- Spearheaded website redesign, adding new pages and information regarding club information, members and testimonials
- Organized and planned yearly alumni mentorship program and networking event for over 60 members and mentors
- Selected over 250 new members to be a part of the club after reviewing applications and resumes
- Planned and carried out AdClub’s involvement in campus club fairs for increased membership efforts
Delta Zeta, Zeta Pi Chapter
DEI Assistant | August 2022 – Present
- Assisted in coordination of 3+ events per month for the chapter promoting diversity, equity and inclusion
- Created presentations to give the chapter of over 400 people discussing mitigation of biases during formal recruitment
Download my resume:
my work
From past courses, professional experiences, and various extracurriculars.
Get in contact
Isabella Wesson
isabellawess@gmail.com
(470) 923-792